BLOG

24October 2017

Zen and the Art of Guiding: 3 Lessons for Work and Life

Guiding is about managing risk. From the outside, a guide might look like someone who scored the best gig ever – getting paid to ski powder all day; and we can’t deny, that’s certainly part of it. But while you’re focused 100% on enjoyment, as you should be, your guide is balancing[...]

Read More →

30September 2017

It all started with a van and a clipboard

As many people know, Rudi founded Purcell back in 1974. Forty-three years later, things have grown a lot from the early days. We have a beautiful lodge, a heli-pad, a fancy sign, high-tech communication systems, piles of safety gear and emergency manuals. Guiding staff, kitchen staff, reservations and marketing staff. But that’s[...]

Read More →

12August 2017

It’s Never Too Late

My grandmother is 98 and a half years old. She’s got all her wits firmly in place, takes the time each day to dress each like she’ll be attending an upscale cocktail party, and can tell jokes that crack up the young and old. She refers to anyone younger than her[...]

Read More →

30June 2017

We Live For This goes on the road!

“Where are you going with those?” Our taxi driver eyed our ski bag with confusion, since we just arrived to Stockholm in full sun and 18 degrees C. The stunning Swedish capital was just a landing point last month, though: our sights were set north. WAY north. A 90-minute flight, where we watched[...]

Read More →