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4June 2021

How to engineer the best experience ever

“I can’t believe our luck.” Back in the early 2000s, Jeff and his friend Tom were exploring the pacific cost of Costa Rica in a beat-up Suzuki Samurai with broken air conditioning and a couple of surfboards strapped to the roof. On the advice of people they’d met in the surf further[...]

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2April 2021

How will they talk about you?

We were browsing photos with a family friend recently, and came upon this gem of Rudi’s dad Oskar: In the world of the How it started / How it’s going meme, this is such a trip. It’s not just the same stature, same chin, same shoes. Though yup: check, check and[...]

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29January 2021

Why you’re so right

The moment Jeff knew he was going to be a heli-ski guide looked like this: Fifteen years old, shivering in a skin-tight spandex one-piece, side-slipping down a race course, pushing freshly fallen snow out of the way so they could get to the icy, hard surface underneath. Mid-power-plow, he watched a helicopter[...]

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1January 2021

You’ve trained for this.

Jeff is a sucker for a sunroof. The rule is, anywhere we are in the world, if we’re in the mountains, and the vehicle has a sunroof, I’m driving. I never have to worry about him texting and driving. The screen doesn’t hold much sway. But the view through the sunroof of the[...]

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